“Music keeps me centered in every aspect of my life.” -Lex But…What Are Her Needs? What’s The Problem? She is the person I decided I would keep top of mind in designing to meet her needs. Lex truly believes music has played the most important role in staving off the worst of her anxiety and depression over the years. She likes going for long runs in the city and creating perfect study playlists. Lex is a 26-year old graduate student studying public health in Washington, DC.

Of that, 72% of Spotify users expressed some level of dissatisfaction in either finding the right music to match their mood or finding pre-made playlists to match mood but not liking the given songs and artists.

84% of the participants use Spotify exclusively.84% of the group identify as Gen Z/Millennials.84% affirmed that music has a vital emotional function in their lives, stating it to be a tool or a method used to increase personal emotional understanding.Research Participant #5Īfter completing an affinity map and further synthesizing my research, the most critical insights I received from my interviews were the following: “Music to me is what I imagine literature is to other people- a way to contextualize how I interpret my life in order to better understand myself and others”.

What do you like/dislike about the music-related apps you use?Ĭan you explain how the music-related apps you use help you find music to match your mood? What does music mean to you in your life?ĭoes music have an emotional function in your life? How?Ĭan you describe how well you articulate different moods you’re in?Ĭan you explain the avenues in which you accessed music in the past month? The following is a list of my research questions that proved to be the most essential to the entire project: Eleven out of thirteen participants described themselves as either Gen Z or Millennial. They ranged in age from 13–41 years old, four self-identified male and nine female. To test these assumptions, I conducted thirteen interviews with a diverse array of research participants. Finally, I had the audacity to hope I could discover the needs they had somewhere in between. Next, I assumed they use music streaming platforms to access it. Primarily, I assumed most people do indeed strongly associate music and their emotions. When embarking upon my user research, I made a few assumptions that I wanted to validate. First Things First- Talking to Some Folks

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